When Concept2 examined its website closely, it admitted that its current infrastructure must be updated to improve scalability and promote growth. The limitation of their current setup had the potential to impact their bottom line significantly:
Concept2
Rising above the competition — Pursuing superior digital commerce in the fitness industry.
Ecommerce Success Depends on Your Website
Unrefined user experience—Their current site navigation was not user-friendly, lending to a clunky shopping experience. With today’s sophisticated online shoppers and Concept2’s premium brand, upgrading the user experience is influential in maintaining their elite brand awareness.
The dual-core setup of Drupal Commerce and Drupal CMS is a powerful combination that empowers Concept2’s non-technical resources, such as marketers and administrators, to build and maintain an unrivalled customer experience, propelling their online presence and maintaining leadership in their industry.
In addition to the Concept2 RowErg, which has become a fixture in rowing clubs, homes, gyms, CrossFit boxes, and schools around the world, the company’s range of sports-based ergometers now includes the SkiErg and the BikeErg.
Restricted functionality and system security—The inability to link replacement parts to machines, the lack of centralized content or codebase for subsidiary sites, and the susceptibility to server overload mean that manual labour to maintain content and the site is a constant resource issue.
Minimize admin effort and overhead by using streamlined processes and newer technologies.
World Class Fitness Experts
Concept2 has been the global leader in the innovation and production of rowing oars since 1976. Their oars won 98% of rowing medals at the Tokyo Olympics. Not mobile-friendly—According to Forbes, mobile commerce sales, or sales made from a smartphone, are expected to account for 62% of all retail sales by 2027. Without a mobile-friendly and responsive site, Concept2 was leaving a lot of sales on the table for competitors to snap up.
In addition to these hurdles, Concept2 has subsidiaries in the UK, Australia, Germany, Austria, Switzerland, and Benelux. Each subsidiary would need its own version of the site, which it could customize according to its market. Thus, they needed a multi-site experience that works globally.
Concept2’s new website would provide comprehensive information and support, reflect the company’s position as the market leader, and allow it to promote new offerings, such as ErgData, their free app for iOS and Android. Connecting these services and products through their website enhances customer experience and improves brand consistency.
Control of brand across multiple sites.
Sink or Swim: The Effects of an Outdated Website
Using our decoupled accelerator, Gesso, and our agile development process, we established a communication and development cadence with Concept2’s internal team and stakeholders, ensuring full Acro Commerce support from discovery through development to launch, starting with their US site, which launched in June 2024.
With retail stores and their distributor network affected by quarantine closures, it became apparent that having an updated and integrated online sales channel for their B2B and D2C customers would make a substantial difference in a changing marketplace.
Optimized reducing development time.
Swap platforms without impacting customer experience
Maintain stability and security by migrating to an up-to-date, modern, supported platform.
Hampered by an ineffective user experience, Concept2 needed a new website to
Building the Future One Stroke at a Time
Create a modern ecommerce website experience using a decoupled infrastructure for maximum flexibility and future scalability.
Limited content management capabilities—The cornerstone of marketing is sending the right message to the right audience at the right time. Concept2’s marketing team was handcuffed because it could not easily edit or add new content and had restricted content and visual storytelling options.
DIGITAL TRANSFORMATION IN ECOMMERCE
Top 18 Best Web Hosting Services In 2024: Despite there are multiple web hosting providers available in the market, choosing the best one is really a hard nut to crack!! Because almost all service providers are offering their services with the same features and quality.
How to start your own Crypto currency website: For a cryptocurrency news website, choosing the right Content Management System (CMS) is crucial for managing content effectively, ensuring security, and providing a great user experience. Here are some of the best CMS options tailored for such a site, each with its unique strengths:
The Evolution of Coffee Brewing Methods: A Historical Perspective: Coffee has been brewed and enjoyed for centuries, with various methods evolving over time to create the perfect cup of joe. From early methods like the Ibrik method and coffee pots for coffee houses to modern technologies like the AeroPress and Hario V60, the world of coffee brewing has come a long way.
Stop WordPress from Creating Extra Cropped Image Sizes: Whenever you upload an image to your WordPress site through the media library, it automatically creates and stores multiple additional versions of that image. If your site doesn’t utilize these extra image sizes, they will consume valuable storage space and increase the size of your server backups.
Explain WordPress Portfolio and how to created them: WordPress portfolios are digital showcases for individuals or businesses to display their work, projects, or professional accomplishments. This feature is particularly useful for creatives, freelancers, and agencies looking to exhibit their skills or services in a visually appealing and organized manner. Portfolios in WordPress can be created using various methods, including themes that come with built-in portfolio functionalities, plugins that add portfolio features, or custom coding for a more personalized approach.
15 Essential WordPress Plugins For Every Site: Plugins are essential for every type of website, as they provide additional features and customization options that are not available in the core WordPress platform. A study by CodeinWP found that the average WordPress site has 20 active plugins, indicating the importance of plugins in website development.
Comparing Google and Microsoft’s Success in Capitalizing on Generative AI: The buzz of interest in AI services helped drive revenue for Microsoft’s biggest unit, cloud services—up by 7 percentage points compared to a year ago—and Microsoft’s overall sales rose 17 percent to nearly $62 billion. It also gained cloud market share, Nadella added. The number of $100 million cloud deals that Microsoft landed increased 80 percent during the quarter compared to the same period a year ago, and $10 million deals doubled.
The Best WordPress Hosting Solution in Australia: Each of our WordPress hosting solutions are fine-tuned, blazing fast and are ready for you! Starting a WordPress website has never been easier with our free 1-click WordPress installation, enterprise-grade security and an assortment of tutorials and helpful guides to get you started, all backed by our 99.9% uptime guarantee.
Elementor vs Beaver Builder: A Comparison of Design Flexibility and Performance in WordPress: Elementor and Beaver Builder are two of the most widely recognized options, each providing distinct features that cater to varying user requirements. This article conducts a comprehensive comparison of these tools, examining their design flexibility, performance metrics, and overall user experience.
The Best Contact Form Plugins for WordPress to Easily Manage User Inquiries: In an effort to improve user interactions on WordPress websites hosting, the examination of contact form plugins becomes essential. This article aims to present an overview of the top 5 contact form plugins available for WordPress, highlighting their features and pricing structures to facilitate an well-considered choices process.
What are the 20 best Joomla plugins: Joomla plugins are small, task-specific extensions that enhance or modify the core functionality of a Joomla website. They operate as event-driven scripts, listening for specific “events” triggered by Joomla or its components and executing corresponding actions. Plugins are a crucial part of Joomla’s extensibility, allowing developers to add features or customise behaviour without altering the core Joomla code.
How to design a strong off-page SEO strategy: Lessons learnt from earning over 50,000 contextual links for thousands of websites in the toughest niches. In 2023, virtually every business that has a website is prioritizing their investment in SEO. The reason being, amidst the chaos of the current year, customers are resorting to online channels for safe purchasing, and optimizing their online presence is a surefire way to gain an edge over rivals. While some firms have set up internal teams, and others have hired external agencies to boost their search engine rankings, a documented off-page SEO strategy is still a rarity among most businesses.
What are WordPress Plugins? WordPress plugins are modular pieces of software that can be added to a WordPress site to extend or enhance its functionality without modifying the core WordPress code. They allow website owners to add features, improve performance, and customise the behaviour of their websites easily, catering to a wide range of needs, from SEO and security to e-commerce and design enhancements.
Concept2 decided the new site should be built on Drupal 10 using Drupal Commerce to achieve this. Without in-house development resources, Concept2 needed a partner agency that could handle the scope of the build and bring it to life in a quick turnaround time.
The pandemic significantly changed the fitness equipment market, shutting gyms and driving more people to purchase in-home fitness equipment to reach their goals.
Improve user experience with a modern, responsive design and clear conversion paths.
Advantages of a decoupled accelerator
Reduced time-to-market for future development
Concept2’s new technical infrastructure is composable, and its flexible decoupled nature is future-ready and scalable, allowing them to adapt to their evolving needs.
