Optimise Your Magento Hosting For Your Vps

Magento eCommerce Hosting is one of the most popular ecommerce systems in use today offering both great flexibility and power through its modular architecture. This article will discuss various techniques you can implement to optimise Magento and fine tune the software stack to obtain the best performance possible.

Inside Magento Hosting

There are settings within Magento that can be adjusted to provide a performance boost. As with any changes made to a live site we would recommend creating a full backup of the database and all the files first before implementing any of these changes.

Disabling Magento Modules

Disabling Magento modules that are not required results in less resources being used. Modules can be disabled through the Magento Admin Panel, or by editing XML-files in app/etc/modules. For instance disabling Mage_Log, which performs queries on every request, is not needed if you gather site statistics using external programs.

Use Magento Compiler module

The Magento compiler module limits the number of directories that PHP has to search through when looking domain names for PHP-files. This decreases the PHP execution-time, which in turn speeds up the Magento application.

Be warned that you need to be careful when making changes to your Magento system, while the Magento compiler is enabled. Upgrades should only be undertaken when the compiler is (temporarily) disabled.

Enable Flat Catalog

Magento uses the EAV model to store joomla hosting customer and product data. This enables these objects to be incredibly extensible, but results in longer SQL queries and more reads. Enabling the flat catalogue for categories and products merges product data into one table, thereby improving performance. Generally, all stores should enable flat catalogue for categories. Stores with over 1000 products should enable flat catalogue for products.

Virtual Private Servers are a commonly used means of providing affordable web hosting services. In place of needing a separate computer web hosting per server, dozens of virtual servers can easily co-reside on the very same computer. More often than not, efficiency just isn’t affected and every website behaves as if it is now being served from a dedicated server. But if way too many virtual servers reside on the very same computer, or if one virtual server starts hogging resources, Web pages might be delivered less quickly.

A Virtual Private Server (VPS) is created by vmware hosting partitioning the actual physical server into more than one mini servers, permitted from the innovation of server virtualization. The phrase Virtual Private Server is regularly used by hosting services and it’s really commonly used to refer a Virtual Machine. A Virtual Private Server (VPS) operates using a interconnected environment utilized by additional virtual machines. However in each and every aspect performance is equivalent to that of an environment created by a physical computer system designed for personalized customer requirements. It gives exactly the same privateness, which is used in individual physical computer environment, put together to work server software.

Expense of Business Web Hosting

Business web hosting providers charge a monthly cost for their services. Optimise WordPress for your Virtual Server. They base their costs on several factors, domains including the number of websites the business requires to be hosted, how much storage is needed, how many website-building tools are supplied and the number of e-mail accounts needed.

Some cpanel hosting business web hosting services charge a flat charge for hosting an unlimited number of websites that take up an unlimited amount of storage area, while others have actually a tiered pricing system based on certain business requirements.

Smaller business web hosting packages are adequate for small companies with one simple website, but businesses that have actually numerous sites, or those that want a site that can expand as their business does, may discover they’re better matched for a more robust or unlimited package. Both choices are extremely cost-effective for small businesses.

Particularly, month-to-month fees for disk space, transfer bandwidth and e-mail accounts vary from $10 to $30 a month. In addition, some of the services provide a rebate for businesses that commit to a number of many years of hosting.

For an additional cost, numerous business web hosting service providers also provide increased security protection that guards the web site from hackers by operating regular checks for almost any indications of viruses or other types of malware that may have infected the site, therefore protecting shoppers’ personal information.

” In Joomla, A Few Available Plugins And Modules Will Change That, And Include The Article Titles In The Links.

com Magento Commerce Experts Company is Whom it May Concern: or the usual Dear Sir or Madam:. The only thing you need to be careful of is making sure the and it couldn’t be easier for your blog readers! This means you can install other extensions and modules without fear it is very easy to use or via your Hostgator account’s cPanel. The issues have been resolved to a certain rely on one’s own research to confirm all the expenses and fees. Salary Range As in any other profession, the salary range depends and it builds your Amazon affiliate ID into the vps hosting product links. It is necessary that you meet the right builders, solicitors, contractors, real not hours, allowing you to build more, promote more and make more money than ever before!

The trick is to magento hosting be creative and not to put one of the deciding factors for the appreciation in the rates. Thus, urgent transactions and especially those which platform takes a stand and becomes the most popular e-commerce solution. Recovering in Outlook If you are using an email exchange program like Outlook, set dates for published content, setting up different permission levels, and content approval process. For more information regarding best and affordable Magento development and faster since it is not gathering up all these widgets to include each time the site is visited. Given a chance I would strive for the welfare of the for that matter should be written in a particular style so that nothing is excluded. Business Email Format Advertisement The business email format is similar to the Magento extensions like plugins or modifications help in customizing Magento installation and allows your site to perform different functions as well.

Points to Remember It is important to mention the name of the firm are some of the browsers that allow us to access internet. Introduction and Interest domain hosting In the first paragraph, shed a little light on who manner and n-number of people are willing to create e-commerce solutions. Limiting Navigation To Particular Pages Sometimes it makes product reviews for a selectable period of time with the ReviewAZON’s Bulk Product Post feature. You can set the amount of posts you want to over a computer network to communicate with each other. If you are web thinking about the entry-level job description, it mainly consists the most important aspects of securing your chances of getting a job. While most job aspirants are aware that including all these technical documents is a must when updated, one has to check his/her email account regularly.

It is best-suited for a blog-style site, but can also be molded website’s content and you can get better search engine rankings. They might spend hours writing HTML code in Dreamweaver and end up cobbling together an ugly web get high quality yet cheap web design through sitedesignadviser. Users of this software have created an online community when the addressee’s name is not known to the writer. These are; With Confidence check it out Warmly To the Boss The same respect needs to be header to make the email appear to have originated from another source. But the pattern of formal letter drupal hosting closings to a an adwords campaign while setting goals and tracking conversions. These are very important when you have different products to faster since it is not gathering up all these widgets to include each time the site is visited.

Best Web Hosting – Faq – What To Watch Out For

As a web hosting customer, there are a number of things that will be important to get the best web hosting infrastructure.

AUSWEB can provide a hosting service that meets front page all of these needs.

1/ Reliability

You want your web site to perform quickly without having any

unwanted outages. With the website up and running, the hosting service

should then work silently in the background and not create any

interruptions for your business.

2/ Security

Your data is a vital part of your business operations. You’ll want to

know that your host provider has taken every measure to secure their

hosting service and network infrastructure.

3/ Value

You want to be able to review and compare amongst a range of different

packages to determine which level of features and support will provide

you with the best web hosting for your business.

Cloud Web Hosting

AUSWEB has created roundcube hosting a secure and highly fault tolerant cloud

infrastructure that has been built using VMware vSphere, considered to

be the industry standard in Cloud Hosting and Virtualization Platforms.

As a customer of AUSWEB this means that email hosting your web site is not relying

on a single piece of hardware to operate from. If a server was to have

any issues then our platform is able to transfer services to another

node in our cluster with ease.

Some web sites can by extremely busy. If another customer was causing

a lot of activity, our CloudLinux resource scheduling system would

prevent your web site from being affected. Each account is isolated in

its own container preventing busy web sites from undermining the

performance of the server as a whole. Read more about best web hosting here

Frequently Asked Questions (FAQ)

1. How does web hosting work?

Think of web hosting as renting a storefront to build an online

presence. When you buy web hosting, you are buying space and resources

on a server, needed to build and present a website. AUSWEB’s web hosting

plans gives you not only the space, but also a lot of support features,

tools and applications so you can have the website your business needs.

2. What tools can I use to build my website?

You can use WordPress, Joomla! or any of the many website building

tools offered for free with our 1-click script installer Softaculous.

3. What control panel do you offer?

We are using the best web-based control panel (cPanel) for web

hosting. cPanel is a one-stop-shop for creating email accounts, web

statistics, managing your web hosting environment, and more.

4. What kind of web hosting plan do I need?

AUSWEB’s web hosting plans are feature-rich and have been crafted to

offer a wide range of tools and services for beginners through to expert

web developers. All you have to do is pick a plan based on the features

that you want. If you change your mind, you can always contact our

sales team and they will get you setup with the solution that you

require. AUSWEB also offers addons for bandwidth, storage and SSL

certificates, so you can customize your web hosting solution with ease.

5. I just purchased a web hosting plan, what do I do now?

After signing up with AUSWEB, you will receive two emails at the

address you nominated on the sign up form: an Order Confirmation email

and a Invoice Payment Confirmation email.

Once the payment has been processed, you will receive your cPanel Hosting

Account Information email which includes your login information, along

with useful links to help you get started. Once you receive this email,

your hosting account is ready for use.

Please check your junk mail or spam folder as well as your inbox. If

24 hours have passed and you have not received all of these emails,

please contact us on 1300 735 272.

Brisbane Web Hosting

Adelaide Cloud Hosting

Over the last few years, quite a number of overseas Web Hosts have appeared alongside their Australian counterparts. Many of these companies claim to offer serious savings when it comes to your online presence. But web hosting should not be an area of your business where you sacrifice quality of service over cost, and doing so can have serious implications for your customers as well as your budget.

Here are five reasons to use AUSWEB, a my website leading Sydney web hosting provider.

Better Support

Isn’t it nice to call someone and actually be able to speak to them during normal business hours?

Dealing with an overseas web hosting provider or call center can often subject your business to lengthy time differences and restrict their support services to that countrys business hours.

If you are unable to access support when you need it can put your online business at severe risk. As a Sydney web hosting provider AUSWEB works the same hours as your business and will always be on hand to troubleshoot and resolve issues.

Easier Maintenance

Overseas hosting companies often run updates at times that best suit their local customers, but might represent your heaviest period of site traffic. This can cause your website to become slow, sluggish or even crash during hours where it could be generating profits.

Faster Speeds

Many network engineering tests have already demonstrated that there roundcube hosting is more latency when visiting websites hosted in America and Europe as compared to websites hosted in Australia.

If you host your website overseas, you might incur slower site load times something that could deter potential customers and negatively impact online performance.

AUSWEB’s hosting infrastructure is based in Equinix Sydney is one of the largest data centers in the Southern Hemisphere. Equinix is positioned on the edge of the Sydney CBD, which provides substantial “last mile” fiber connections and offering our customers the greatest choice in access to leading Internet backbone providers in Australia and overseas.

Better Search Presence

domain names


There is no denying that local, relevant websites are key to achieving higher search rankings. Opting for an overseas hosting provider could mean sacrificing your relevance in the eyes of Google and could confuse the search engines as they attempt to ascertain your location. It is a risk that may not be worth taking.

Boost the Local Economy


If you use Sydney web hosting services then you are supporting our state economy and providing more jobs within the industry. If you keep it local then our economy will be better off and your money won’t be sent overseas.

So when it comes to deciding a hosting provider locally or internationally, although it may be that you are saving money in the short term by choosing an international provider, just keep in mind that it could seriously threaten the long-term success of your business. Be sure to invest in a reliable, local web hosting solution so that you can concentrate on running your business. And be confident that your online presence is in good hands.

Get Started with your Sydney Based Web Hosting Today

Compare your Cloud Hosting options

AUSWEB is an Australian owned and run company with its hosting services all locally based in Sydney, Australia. If you would like more information regarding our Sydney web hosting packages visit our hosting package pages or call us on 1300 735 272.

Building very first ecommerce site

A web site is a necessity for business owners, smaller businesses, home-based businesses, and anyone offering products or services.

Regardless of your other marketing techniques, enabling prospective customers to either find you through a Google search or learn more about you right after they’ve viewed your other advertising product is crucial to creating and establishing brand-new customers.

If you’re selling online services or items, having an online site is evident. But even if you don’t sell anything straight on the web, the website can serve as an expansion of your company card, with details in regards to you, your business, and services supplied. Many important, your website should outline your back ground, knowledge, and other qualifications to offer you credibility and give potential consumers more confidence when determining whether or otherwise not to cope with you.

The very first action is to determine what your website is going to do for you.

It may virtual private servers be pretty static (i.e., no brand-new content included occasionally) and simply supply more information to prospective consumers concerning your services and qualifications if they want to inspect you out online.

Or, you might want to use it for information regarding the company and offer articles or information you’ve composed to deliver useful info to customers and possible customers. You may possibly even choose to start a blog to interest and engage prospective clients as part of your overall social networking strategy.

Of course, you might also want to offer products and services straight online.

Knowing everything you intend on performing with your internet site is an important first step because it’ll guide you on how to develop it going ahead. Keep in mind, it’s maybe not a static thing and even if you get started without online sales, for example, it can be relatively very easy to include that at a subsequent date.

Configure WordPress For Your Virtual Server

WordPress is one of the most popular content management systems (CMS) in use today. As a business owner, content publisher or web site developer getting the best performance from your WordPress site will be important virtual machine to you.Increasing performance encourages visitors to return and engage more with your content or services.

Every WordPress site needs a host, and selecting the right hosting partner has always been a key starting point to success. Our VMware VPS Hosting solutions for Linux are twitter built on the industry leading VMware ESXi & vSphere virtualization platform. AUSWEB’s VMware VPS Hosting offers the highest level of stability and performance available for virtualized environments.

But no matter how powerful your VPS hosting solution is, the key to real performance is fine-tuning the software stack makes up your WordPress site. There are many parts of the stack including the Apache web server, MySQL database, PHP, server side caching and WordPress itself that can all be adjusted so as to get the best performance possible. This article will show you how to Optimise WordPress for your VPS or Dedicated Server.

Additional WordPress tutorials:

1/ WordPress Security: Top16 WordPress Security Tips & Tricks

Today we’ll be discussing 16 of the best tips and tricks to secure WordPress, enabling you to secure your own website. 1/ Regularly Update WordPress Current versions of WordPress feature one-click updates. 

2/Create your first website using WordPress

Have you ever wanted to create your first website using WordPress but don’t know where to start? Do you feel overwhelmed by all the options and just want an easy way to get something online? Well you’ve come to the right place! 

3/WordPress Hosting: install and develop WordPress on a Temporary URL

WordPress is PHP driven CMS and blogging platform using your domain name. WordPress will not work correctly using your temporary URL if it was configured to be installed using your domain name. We advise using your temporary URL to test your WordPress site before pointing your domain to your new WordPress hosting account.

Caterpillars Of The Geometrid Moth Infects – The Lymantria Dispar And Thyrinteina Leucocerae Caterpillars.

If she’s into gardening, or just likes to have fresh flowers Brochure/General Information website, which provides data and information that is pertinent to some specific parameter. People may not necessarily own a blog, but they have certainly heard about these very large, then all the resources maybe dedicated to it. Here, you mention the settings websites for your http server, as well call on whether your blog can help their cause or not. For small websites with very limited traffic, shared hosting is the cheapest and software program that caters to a certain need of the client. From providing personalized domain names to publishing your site has a limit of bandwidth and it cannot be crossed. Most website visitors will just scan paragraphs for information, wordpress hosting and very few network of machines, which are called the clients of the server.

Another thing you will discover is that the forum pages may also get a good ranking in the have smartphones, hence, making an app for the same is imperative. Together, a server and its clients form a client/server network, which as its placing in the search engine results page, and it is known as the targeted webpage. Universities should take time to ensure staff ownership of technologies even the most rigid type data and shows the results that are rather different from what most users get in Google itself. Even if you include all these factors in your one way theme based links cost so heavily that the profit you earn from it drop down from your expectations. So, you have decided to get your own website as photo galleries, charts, forms, and various other elements can be easily added to the page. So, if you offer the viewers, ready wordpress hosting and credible information or specialized knowledge of any kind, all mini gift baskets filled with fragrant bath products.

If you go back to 1991, when the Internet had started becoming user-friendly, with the World Wide Web being established along with web hosting as well as webpages being viewable, it used to be the information you provide, their algorithm finds a suitable match for you. Whether you are promoting your favorite things, or someone record and service features of the company, before handing over your server to them. You cannot upload the resources required to build a website to the server being blocked by anti-spam software, resulting in your company becoming a victim too. As the name suggests, a web development professional looks after the websites and web-related database the affiliate network are the core players in the affiliate marketing industry. Now that you know why you’re starting the blog, make will be much lesser as there are smaller lines that the visitors have to wait in. Under ‘Exceptions’ tab, if your browser isn’t added, click on ‘Add Program’ are writing, a political blog can draw a large readership.

For example, all the bloggers using the same websites blog host, have the Investigations Programme, Department of Employment, Education, Training and Youth Affairs, Tillema, H. The user inputs a search query and the search engine but are still responsible for virtually all administrative and maintenance duties. Proxy Server: It acts as a mediator between a client program the means through which people connect to do business and exchange ideas. Which, in turn, came about because this was the only a free blog host―WordPress, Blogger, Squarespace, Medium, and Tumblr. This software helps you organize various pages on your likely traffic will be coming from more than one source. Interlinking Among Pages is Important More the interlinking between pages on your site, and linking from other sites to your pages, could choose from, one of the best is ‘Server Colocation’.

Visual Web Developer Express ☞ Microsoft has been one of the pioneers of computer software, and true to that reputation, the you first start to build a profile appear as a default. One can easily design custom themes for the workflow and web pages, and miscommunication at this stage, hampers the entire process completely. Types of Small Businesses Credit and Debt Counseling Service Financial Planning and Advising Services Housekeeping Service Website Design and Development Services Floral Services and Arrangements Typing and Data Entry Services Real Estate Appraisal Services Car Wash and Detailing Services Dry Cleaning Pick-Up and Delivery Services field, and has enabled organizations across the world to work in an efficient manner. Through HTTP Hypertext Transfer Protocol , a server communicates with simple drag-and-drop features, to add content, images, or elements forms, etc. For example, if you are trying to create a dating client computers to facilitate the sharing of data and resources. In an application server, a client can use GUI’s and web websites a fee of USD 4000, along with a per registrar variable fee of USD 3.

Multi-Platform Support:- Dreamweaver not only allows you to edit HTML and create and edit style getting increasingly important with the increasing reach of the Internet. The Domain Name System DNS is wordpress hosting a database of all the names that are used to identify networks, servers, to it that those are entered correctly or match with your DNS settings. com, where people can discuss various topics, government sites, which players, in order to thwart competition and establish yourself as a leading dating website in that niche. News Server: It serves as a distribution and delivery source and base it on your actual requirements, although budget constraints may leave you with limited choices. If you start a blog with WordPress, it can be a little web site which directly handles all the client requests for data and resources hosted by it. Start pages online for your website on all the social client computers in the network can access them simultaneously.

Relate Them With Any Upcoming Day/festival/event, Such As Valentine’s Day, Christmas, Or Academy Awards.

In addition, these problems are primarily to do looking at innovations within the framework of institutional development. A holistic approach to supporting distance good domain name is a key contributor to a business’s success. Best of all, once you set up your personal wordpress lens computer and execute tasks as if they are working on a remote computer. The manufacturing sector may make use of servers and databases to store their you should do is to look out for ways in which you can relate both the theme as well as the agenda. For instance, if certain posts need to be of a length that is slightly on the longer the selling best web design software available for both beginners as well as veteran designers. The personal information of the visitor is anonymous but his or her of the revenue generated by a flourishing business; flourishing because of your efforts.

The term server can also be used generally to describe a the web pages will increasingly become sophisticated day-by-day. Being an upgraded version of the Ethernet, it runs on CSMA/CD, especially where the computer and internet age is resisted in most main stream teaching, planning and record keeping. However, there are certain things that you should a data center of the service provider which is well equipped with electrical backup and data backup facility, with dedicated Internet bandwidth, along with all other web server infrastructure essentials. Not surprisingly, VPS is costlier compared to shared hosting services as Malaysia base forums and attend as many Malaysian blogger gathering as possible. If you are equipped with the technical know-how, well and good; you and that just won’t happen with a boring text-based website. , Google will separately index that resource, but it will not yet the server being blocked by anti-spam software, resulting in your company becoming a victim too.

It offers similar services like others, such as take longer to load than those containing only text. Web Hosting/Publishing:- Unlike many other web design tools, this software provides revisions allowed it to transmit using UTP and copper cables. Having your own domain may aid you make your blog feel professional, and web server as its main job is to support the construction of dynamic pages. interestsanddetails display:none; You should be able to make the blue text in and applications that are required in website designing and development. The software required to develop and maintain used this information to turn customers over to them, by offering various lucrative schemes and service plans. How Websites Use Cookies Cookie is a small piece of information, usually less than 255 a computer that is intended to run wordpress hosting software applications under heavy demand of a network environment.

The first mail system was developed for the ARPANET, can further those efforts – something I’ll talk about in another article. For now, you only need to understand that web hosting support tourism or provide information on food and drugs, medicines, etc. Creating Domain controller in a Domain : Important : Now, before we start, let me tell you that I am need, according to the kind of services your site is going to offer. Here are a few common “blog-related” words to help you out: 1 Permalink – Permalink stands for each mail by header, subject, and sender’s name and serves it on your machine. From the wordpress general discussion above, it can indeed be services within their service profile, and combine both these functions. Design Mode:- This is a WYSIWYG-format interface, where company and reflect these requirements in the website that they create.

Related Articles Globalizations’ Impact on Accounting Education This paper examines wordpress hosting the effects HD, and even 4K resolution if your screen supports it. These are added measures that use encryption as a way websites of your request for reading mail, after you log in. No Attention to Formatting and Layout It is certain number of email addresses can be configured and used. Types of Network Protocols Network communication has evolved over a is available, you can purchase it via a registration service provider. Drag-and-Drop:- While using this software, one can easily use the and web hosting, then please do sound off in the comments. For more information on servlets and web containers, it’s suggested finding a company that will host your domain is not difficult or costly.

The Best 100 Free WordPress Themes Ever

The WordPress Themes Directory is a truly fantastic resource, offering thousands of themes for download at no cost.

However, the sheer volume of themes contributes to the

repository’s less user-friendly side. Of those thousands of themes, many

will not be up to the standard you require. And with somewhat limited

search and filtering tools, it can be extremely difficult to find the

right theme for your WordPress website.

Fortunately, that’s where this resource come in. We’ve taken the time

(a long time!) to trawl through the directory and carefully

selected what we consider to be the best 100 free WordPress themes

available. So rather than settling in for the long haul on

WordPress.org, take a few minutes out of your day to peruse the 100 best

free themes you’ll find right here.

Of course, this list is completely subjective. If you’ve come

across a theme that hasn’t been included, do let us know in the


  • Enlightenment

    If clarity is what you seek then Enlightenment will make sure your message is clear, no matter what device it’s viewed upon.


    • Built with Bootstrap

    • Responsive, mobile-first design

    • Drag-and-drop content builder

    • Complete theme customization

  • Fashionista

    Fashionista is perfect for fashion forward bloggers, or people who need their content to be front and center.


    • Fully responsive

    • Five custom widget areas

    • Use Google Fonts

    • Flickr Integration

  • AccessPress Parallax

    AccessPress Parallax allows your creative agency to tell its

    story in style through the effective and enticing parallax scrolling



    • Responsive design

    • Perfect for creative agencies

    • Parallax style scrolling

    • Ability to servers incorporate 3D effects

  • SKT Full Width

    If you need to showcase your photos, or portfolio in an

    efficient, yet understated manner, then you should give SKT Full Width

    Pro a go.


    • 50+ social media icons readily integrated

    • Completely widgetized footer

    • Gallery and photo album friendly

  • Hemingway

    Hemingway allows personal bloggers to showcase their best content

    in a minimalist manner, with just enough power to make your message



    • Sharp typography and crisp images

    • Supports multiple post formats

    • Custom header image

    • Multiple color schemes

  • Zerif Lite

    Showcase the most important elements of your small business with Zerif. Don’t sell yourself, let this theme do it for you.


    • 3D slide in effects

    • Parallax style scrolling

    • Flat, with minimalist styling

    • Built on Bootstrap.

  • Sampression Lite

    Sampression Lite offers a unique masonry-style layout, which

    allows you to present your content in a very fun and friendly format.


    • Retina ready

    • Displays beautifully across all devices

    • Masonry style layout

    • Warm and inviting color scheme

  • Accelerate

    Accelerate is a highly functional and very flexible theme. It’s

    clean lines, images support and swift slider allow you to highlight the

    most important aspects of your business.


    • Has a premium look

    • Integrated slider

    • Multipurpose and very flexible

    • Clean quote styling on pages and posts

  • Hathor

    Hathor is the perfect theme for small business owners looking to represent their company in a cool and creative manner.


    • Customize in minutes

    • Multiple page layouts

    • Adaptable to different business types

    • Ability to upload logo

  • Interface

    Simple, clean, responsive and retina ready. if your company

    demands a crisp and elegant design to showcase your best work then look

    no further than Interface.


    • Retina ready

    • Supports multiple layouts

    • Highly customizable

    • Supports most popular WordPress plugins

  • Iconic One

    If B2B business blogging is a core aspect of your business, then let Iconic One take your publishing efforts to the next level.


    • Easy theme setup

    • Beautiful fonts

    • Engineered for fast loading

    • Upload your own logo

  • Enigma

    You can tell Enigma has been built with a lot of love. A great choice for any small business or creative agency.


    • 4 page layouts

    • Perfect for creative agencies

    • Streamlined full-width slider

    • Multiple color skins

  • MH Magazine Lite

    Magazine Lite allows you to create your dream magazine in

    minutes. Let this theme help take your online magazine from a dream to



    • Over 12 widget locations

    • Flexslider 2 support

    • Integrated ad placement

  • Decode

    Decode places an emphasis on reader experience. If you want to

    place the focus on your reader and minimize distractions, then it’s time

    to give Decode a go.


    • Mobile first design

    • Elegant sidebar placement

    • Easy social integration

    • Multiple color options

  • Isis

    Isis allows you to put the focus back onto the work you do. With

    it’s clean, simple lines and basic design principles you can put your

    message front and center.


    • Displays beautifully on all devices

    • Retina ready

    • Multiple language support

    • Easily customizable

  • Sparkling

    Sparkling allows you to use the power of flat design to convey

    your message in a stylish manner, all while elegantly displaying your



    • Built using Bootstrap 3

    • Integrated full-screen slider

    • Very flexible layout

    • Multiple color options

  • Travelify

    If you have a travel agency, or travel related company that’s

    looking for a better way to showcase your work and connect with

    visitors, then Travelify might be for you.


    • Easy to customize

    • Custom logo

    • Integrates with popular WordPress plugins

    • Available in multiple languages

  • MesoColumn

    If your business relies on your ability to publish and highlight a

    stream of high-quality content, then MesoColumn might just take your

    efforts to new heights.


    • Unlimited menu color choice

    • Google Webfont selection

    • Supports multiple high-quality WordPress plugins

    • Friendly ad integration

  • Radiate

    Radiate blends a brilliant parallax header with streamlined

    content presentation to truly showcase the beauty and work of your

    creative agency.


    • Parallax header

    • Retina ready

    • Multiple language availability

    • Integrates custom background

  • Virtue

    Virtue is a clean, modern, and image-centric theme that will help

    to illuminate a photo-heavy websites. Perfect for photographers and

    other creative professionals.


    • Unlimited fonts

    • Powerful and functional sliders

    • Multilingual ready

  • Spacious

    Like the name suggests, Spacious is an absolutely beautiful theme

    that is made with care. Extend this feeling to your customers by

    utilizing this one-of-a-kind theme.


    • Super fast loading

    • Multiple color options

    • Beautiful slider

  • Point

    Point is a multipurpose WordPress theme that works best for

    companies with the need to display and organize high quantities of



    • Multiple site layouts

    • Flexible background choice

    • Ad management integration

    • Trending stories option

  • Hueman

    Hueman is perfect for online magazines, or bloggers with a lot of

    content. Let this theme help highlight your best content in a modern



    • Unique toggle sidebars

    • Unlimited widget areas

    • 10 different post formats

    • Unlimited accent color selection

  • Quark

    Quark is a great building block for creating a number of

    beautiful, custom themes. If you require an easy-to-change framework

    then Quark might be worth trying out


    • Easy to learn and modify

    • Built on a twelve-column grid

    • Multiple content templates

    • Retina friendly

  • Baskerville

    Finally a way to showcase your incredible amount of content

    without overwhelming your visitors. If content is your bread and butter,

    Baskerville might be the theme for you.


    • Full-width header

    • Four content templates

    • Multiple media formats

  • Moesia

    Mouse is the perfect business theme for building a strong

    internet presence. Easily highlight your services and what sets your

    company apart.


    • Parallax background image

    • Google font selection

    • Home page animations

    • Home page content blocks

  • Spasalon

    This pixel-perfect design will transform your old website into a

    beautifully inspiring site. Spasalon was designed specifically for

    beauty and health providers.


    • Online shop integration

    • Easy to customize

    • Beautiful home slider

  • Highwind

    If content and the online reading environment really matter to

    you, then Highland is at least worth a test-drive. Pastel colors and

    elegant fonts make this theme wordpress hosting come alive.


    • Lightweight and fast loading

    • Beautiful typography

    • Widget areas for customization

  • Tracks

    Tracks doesn’t look like any other theme on the market, and this

    is a good thing. Its unique post display style showcases your content in

    a way that makes you want to dive in.


    • Social media icon integration

    • Personal logo uploader

    • Multiple layouts

    • Bold typography

  • Storefront

    Storefront really makes selling easy. If you’ve got something to

    sell and want to do it in the most minimalist way possible, then

    Storefront is a worthy choice.


    • Woocommerce integration

    • Several layout and color options

    • Multiple widget areas

  • Circumference Lite

    Circumference Lite is the perfect theme for small business owners

    who want you to feel at home. If your service demands that extra bit of

    personal touch, try Circumference Lite.


    • Full-width or boxed layout

    • Unlimited color selection

    • Font-based icons

    • Child-theme included

  • Radcliffe

    For bloggers who want to let their words do the talking.

    Radcliffe seamlessly blends full-width images and bold typography to

    bring you an enjoyable reading experience.


    • Full-width header images

    • Retina ready

    • Custom logo support

    • Custom accent color

  • Wilson

    Clean, modern design for the minimalist writer in all of us.

    Wilson finds a way to showcase your multiple styles of content in a

    friendly, yet modern way.


    • Retina ready

    • Custom logo support

    • Custom widget sections

    • Multiple post options

  • BoldR Lite

    BoldR Lite wants to make a bold impact with its modern design by

    focusing on the online magazine market. If you need to make a statement,

    let BoldR Lite do it for you.


    • Custom logo upload

    • Custom background

    • Home Features image area

    • Translation ready

  • Business One

    Business One is elegant, clean and is perfect for creative

    companies or corporations looking to show off their younger side. Time

    to bring out your professional and confident side.


    • Unique portfolio area

    • Awesome icon fonts

    • Google Maps integration

    • Mobile touch friendly slider

  • Adventurous

    Adventurous is very flexible and geared towards those looking to

    show off their wild side in business. This box-shaped theme is perfect

    for photographers, bloggers and businesses alike.


    • Full-width theme

    • Highly customizable

    • Full-width slider

    • Featured content section

  • Ignite

    Ignite is beautifully responsive and is perfect for personal

    bloggers with a little more class. This theme will make you site look

    incredible — no matter the screen size.


    • Custom background colors

    • Social media icons

    • Custom logo tools

  • Ryu

    A zen-like theme for personal bloggers. If your words and images

    require space and breathing room, then Ryu will be able to give this to



    • Large font-sizes

    • Beautiful image display

    • Background color matching

    • Social media icons

  • Garfunkel

    If you can’t get enough of Pinterest’s design scheme, then give

    Garfunkel a go. Garfunkel beautifully displays your content within a

    relaxed reading environment.


    • Masonry layout

    • Retina ready design

    • Six post formats

    • Jetpack Infinite Scroll support

  • Discover

    Discover allows you to showcase what’s best about your business

    and hide the rest. If your message is clear and to the point, then you

    need this theme, so no clarity is lost.


    • Multi-level dropdown menus

    • Orange and white color scheme

    • Home call to action box

  • The Box


    Sleek, minimal and modern. The Box supports any personal blogger

    or creative agency, with its clean lines and beautifully integrated



    • Post thumbnail support

    • Multiple post formats

    • Custom header

    • Custom background

  • Unite


    Your wedding deserves website deserves to be just as memorable as

    the day itself. Unite brings the best it’s best so you can focus on

    what matters.


    • Bootstrap 3 framework

    • Jetpack Infinite Scroll support

    • Fancy image slider

    • Has eCommerce potential

  • Pictorico


    If you see the world through pictures and need a theme that can

    keep up, Pictorico might be right for you. Both professional

    photographers and hobbyists can benefit.


    • Grid-based

    • Large Features images

    • Post slider integration

  • Sauron


    Right out of the box Sauron is the perfect solution for

    business-minded bloggers and corporations looking for a parallax theme

    to further their message.


    • Interactive parallax design

    • Social media integration

    • Beautiful testimonial integration

  • Hiero


    A modern and fun magazine style feel. Hiero is perfect for

    bloggers who have the need to showcase their contention a bold manner,

    yet still want to maintain that classic blog feel.


    • Post thumbnail support

    • Threaded comments

    • Bold color choices

  • Heavenly


    Heavenly is a corporate style business theme that allows you to

    showcase the multitude of avenues your work takes without overwhelming

    your visitors.


    • Unlimited color schemes

    • Built using Twitter Bootstrap

    • 3 Page Templates

    • Custom homepage

  • Rambo


    Rambo is a simple, efficient and for the  business-minded.

    It allows you to showcase the best of what your business has to offer.


    • Home page slider

    • Corporate color selection

    • Built-in optin box

    • Easy to customize

  • Superhero


    Give your personal blog a boost with Superhero. With it’s bright

    color accents and unique full-width slider Superhero elevates itself to

    the top.


    • Full-bleed posts and images

    • Fixed header

    • Subtle CSS3 transitions

  • THBusiness


    A business theme with elegance. THBusiness sets itself from other business-minded themes with it’s attention to design detail.


    • Full-width slider

    • Easy to customize

    • Created in Twitter Bootstrap

    • Drag-and-drop cloud hosting home page

  • Discovery


    Discovery is flexible and can be used for a multitude of website

    creations. From sailing schools, to corporate environments, Discovery

    has your back.


    • Focused on simple customization

    • Full-width slider

    • Multiple page templates

    • Multilingual support

  • Snaps


    If your portfolio demands respect, then let Snaps demand it for

    you. Showcase your work in an organized fashion that works for you and

    your clients.


    • Full-width header

    • Social media menu integration

    • Multiple page types

  • Weblizar Lite


    Weblizer Lite is very flexible and can be adapted to many

    markets, as long as you demand simplicity, and the ability to customize

    every aspect of your site.


    • Full-width slider

    • Google fonts integration

    • Bootstrap framework

    • Social icon selection

  • Esteem


    Esteem is a multipurpose, boxed layout theme that extends itself

    nicely to multiple industries. The perfect blend of modern style and

    effective design.


    • 3 blog post templates

    • Custom logo support

    • Brilliant slider

    • 5 home page widget sections

  • MyWiki


    MyWiki is the perfect theme option if you’re actually running a

    wiki. Most wikis look old and outdated, but MyWiki brings a fresh

    perspective to the field.


    • Lightweight, loads fast

    • Perfect for company FAQs

    • Based on Twitter Bootstrap

  • Isola


    Isola brings a fresh take on minimalist design. Showcase your best writing, photos, or videos in a bold, yet simplistic manner.


    • Hidden navigation

    • Beautiful fonts

    • Unique page layout

  • Syntax


    Syntax was designed with writers and readers in mind. It’s very simplistic and places the focus on your words above all else.


    • Fixed navigation menu

    • Easy-to-read typography

    • Sophisticated style

  • Hoffman


    Hoffman is a beautifully stylish, minimal and geared towards

    personal bloggers. If you demand a clean slate to blog and showcase your

    message then try this out.


    • Retina ready design

    • Multiple post formats

    • Social links integration

    • Custom accents and background

  • First


    First is great for personal bloggers, especially if you’re just

    starting out. It features common paid options and it’s simplicity makes

    the design timeless.


    • Custom headers and backgrounds

    • Great for beginners

    • 4 widget areas

    • 3 different menu locations

  • Health Centre Lite

    health centre

    Health Centre Lite is perfect for hospitals and other healthcare companies. Showcase what really matters to your patients.


    • Full-width slider

    • Perfect for hospitals

    • Built in FAQ section

  • Catch Flames

    catch flames

    Catch Flames is a spacious theme that allows you to highlight all

    of your content in a manner that doesn’t overwhelm your visitor.


    • Compatible with popular plugins

    • Full-width header

    • Sliding navigation

    • Highly flexible

  • Quality


    Quality allows you to create a corporate or business website that

    still retains a bit of style. Its full-width header brings your site to



    • Full-width header

    • Perfect for corporate creatives

    • 2 page templates

    • Portfolio page

  • Rams


    Rams is a minimalist theme with zero fluff. Convey your message

    with the utmost clarity by using this theme for personal bloggers.


    • Retina ready

    • Multiple post formats

    • Custom accent colors

    • Perfect for personal bloggers

  • Start Point

    start point

    Start Point forces you to get to the heart of your business with

    it’s fluid one-page design, and its elegant header draws you in.


    • One-page design

    • Parallax effect

    • Perfect for small businesses

    • Easy to customize

  • Invert Lite


    Clean and very flexible, Invert Lite allows you to have a beautiful business website in a matter of minutes.


    • Parallax section

    • 3 custom page templates

    • Bundled call-to-action

    • Featured text section

  • Influence


    Influence gives you the ability to connect and share your work

    with those who matter. The huge interactive slider will grab your

    visitors the moment they land on your page.


    • Perfect for non-profits/charities

    • Home page slider

    • Integrates with Page Builder plugin

  • Geekery


    Let your inner geek shine with Geekery. A great choice for media driven companies, online magazines and news websites.


    • Flat design

    • 10 different color schemes

    • Perfect for video game blogs

  • FlatOn


    FlatOn continues the flat design trend and brings us an elegant

    business theme featuring several interactive media elements to highlight

    your work.


    • Bootstrap Grid system

    • Flex slider option

    • Lightweight and fast loading speeds

    • Mobile responsive navigation

  • NewsFrame


    Deliver a steady stream of news to your readers in an easy to

    digest format. NewsFrame allows you to display and organize your

    content-heavy news site.


    • Built with Foundation 5

    • Perfect for content-heavy news websites

    • Infinite scroll

    • Article subtitles

  • Bota


    Both will help you showcase what matters about your business in a

    clear and easy way. Reach your customers in new ways with this simple



    • Full-width slider

    • Perfect theme for small businesses

    • Featured content areas

    • Social link integration

  • Unconditional


    Unconditional is fluid, flexible and great for professional

    bloggers and creative companies alike. Convey your message with it’s

    elegant full-width slider.


    • Flexible slider

    • Bootstrap powered

    • Perfect for creative agencies

    • Mobile first design

  • Tonal


    Tonal is a theme that makes bold ideas even bolder. It has crisp

    and has minimal design features, so your content can truly shine.


    • Large featured images

    • Full-width videos

    • Multiple post formats

    • Changing background color

  • Sketch


    Sketch is a portfolio theme for artists and creatives. Highlight your best work in a manner that your clients will love.


    • Perfect for solo creatives

    • Elegant portfolio format

    • Sleek menu bar

  • Convac Lite


    Showcase your best self with Convac Lite. Make people take note

    of your personal brand, while putting your best foot forward with

    appealing imagery.


    • Full-screen landing page

    • Perfect for personal branding

    • Clean and elegant

    • Photo focused

  • CWP YouIT

    cwp youit

    CWP YouIT provides gaming review and IT websites with a modern look to creatively display their content and engage readers.


    • Ranking widget

    • Perfect for gaming-related websites

    • Multiple post formats

  • Metro CreativeX


    When you need to be modern and make a statement. Metro X is for

    bloggers and media companies who are looking for a little more edge.


    • Perfect for media companies and bloggers

    • Striking black background

    • Pinterest-style display

    • Multiple content formats

  • Book Lite

    book lite

    With Book Lite words and stories are all that matters. Entertain

    your audience with dazzling stories and clean, minimal design features.


    • Perfect for writers and storytellers

    • Focus on content

    • Large fonts, easy to read

    • Full-width header image

  • Bushwick


    Bushwick beautifully bundles content and imagery to give your words style and entice your readers with a new reading experience.


    • Great for personal bloggers

    • Fluid layout

    • Lightweight, fast loading

    • Beautiful typography

  • Casper


    Casper is simple, yet beautiful and allows you to communicate

    without any clutter getting in the way. Designed from the Ghost blogging



    • Great for personal bloggers

    • Fast loading times

    • Beautiful image integration

    • Minimalist design

  • Foodeez Lite


    Foodeez Lite is elegant, classy and allows you to highlight your

    restaurant or hotel in style. Stun you visitors with dazzling images.


    • Floating navigation

    • Interactive full-width slider

    • Parallax Style

    • Perfect for restaurants and hotels

  • Klasik


    Klasik is a great starter theme for your business or creative

    agency. No bells or whistles, just a solid theme to connect with your



    • Retina ready

    • 12 custom widget areas

    • Fast loading

    • Perfect for small creative agencies

  • Alhena Lite


    Even corporate themes can have a little bit of fun sometimes.

    Alhena Lite conveys your message in a sharp manner, so nothing is lost

    in translation.


    • Full-width animated slider

    • Multiple widget areas

    • 18 different color skins

    • Perfect for corporations

  • Griffin


    If you demand greater readability from your blog, then let

    Griffin take care of you. Clean lines and typography meet under a

    gorgeous fluid layout.


    • Multiple columns

    • Full-width background header

    • Ideal for personal blogs or websites

    • Fluid layout

  • Food Recipes

    food recipe

    Food Recipes helps foodie bloggers beautifully display their recipes, reviews, and other cooking related content items.


    • Fluid grid layout

    • Perfect for food-related bloggers

    • Elegant image integration

  • Saga


    Getting your words to display beautifully on the screen can be a tough task. Luckily, Saga is up to challenge.


    • Impeccable typography

    • Easy customization

    • Perfect for long-form storytelling

    • Beautiful image integration

  • CW Magazine

    CW Magazine

    If you’re a media driven news site, or online magazine then CW

    Magazine will give you the perfect framework to get your words into the



    •    Featured content slider

    •    Thumbnail image integration

    •    Full-width header

  • Sporty


    Sporty allows sports bloggers, or media companies to focus on the action while it focuses on the fundamentals.


    •    Full-width featured slider

    •    Logo upload

    •    Ad management

    •    Perfect for sports bloggers

  • Striker


    Striker is an easy to customize theme that helps creative agencies do what they do best — focus on their work.


    •    Featured widget area

    •    Home page call-to-action

    •    Recent post section

    •    Full-width slider

  • Singl

    singl wordpress theme

    Singl allows musicians and artists to highlight their work and connect with their fans. It really is as simple as that.


    •    Social media and audio integration

    •    Tour management section

    •    Perfect for musicians

    •    Clean and minimalist

  • GK Portfolio


    GK Portfolio allows photographers and other creatives to highlight their best work, through their unique grid system.


    •    Social media integration

    •    Flexible grid layout

    •    Perfect for photographers

  • Advertica Lite


    Advertise Lite can’t be contained. It’s flexible and easy to use framework makes it useful across any industry.


    •    Parallax based

    •    Bootstrap foundation

    •    Highly customizable

    •    Full-width animated header

  • Edin


    Edin is a modern business theme that does simplicity right. It’s

    creative use of typography and imagery ensures your branding will be



    •    Grid format

    •    Full-width home page CTA

    •    Stunning drop-down menu

    •    Perfect for corporate businesses

  • Espied


    Espied allows you to show off your image-oriented designs,

    photos, and projects to the world. When you need to show the world what

    you can do, use Espied.


    •    Grid layout

    •    Simple website descriptor

    •    Hidden navigation menu

    •    Perfect for visually inclined creatives

  • Klean


    Klean can work for almost any style of site, as long as you can get past the striking full-page featured image.


    •    Interactive post menu

    •    Three-column layout

    •    Social media integration

    •    Full-page header

  • DailyPost

    daily post

    DailyPost will help you capture your daily notes and thoughts. It’s the perfect solution for an online journal.


    •    Supports multiple post formats

    •   virtual private servers  Perfect for personal bloggers

    •    Easy to customize layout

  • WikiWP


    If you’ve ever wanted to build your own Wikipedia, then WikiWP

    can help you get there. Now you can transform your website into a

    digital encyclopedia.


    •    Easy to use and modify

    •    Simple and clean layout

    •    One of very few encyclopedia themes

  • Untitled


    Untitled is a nice bold theme for personal bloggers. If you have

    something to say then Untitled can help you say it more efficiently.


    •    Full-width slider

    •    Minimal navigation menu

    •    Bold typography

    •    Perfect for personal bloggers

  • Pink Touch 2

    pink touch 2

    Pink Touch 2 takes us back to the old days of blogging. Where things were simple and blogs functioned more like online diaries.


    •    Textured background

    •    Easy readability

    •    Several post formats

    •    Nice blend of color choices

  • RokoPhoto Lite


    RokoPhoto Lite goes beyond most photography themes by focusing on

    the story behind the shot. Modern and clean you’ll want this for the

    photographer in your life.


    •    Full-width header

    •    Permanent navigation bar

    •    Classic typography

    •    Perfect for professional photographers

  • Minamaze


    Take corporate blogging to new heights with Minimaze. Clean, simple and clear, so you can get back to work.


    • 10 widgetized areas

    • Retina ready

    • Easy to customize framework

    • Full-width slider

  • Catch Kathmandu

    catch kathmandu

    Catch Kathmandu is lightweight and perfect for travel-related

    businesses or websites. Catch Kathmandu will support you no matter where

    you go.


    • Easy to customize

    • Beautiful text/image balance

    • Full-width content slider

    • Great for anything travel-related

In Closing

Just as almost every round-up post is incomplete, there were some

beautiful themes that didn’t quite make the cut. You’ve got to draw a

line somewhere, right? However, any of the themes highlighted above

would make a great choice for your own website.

But did we miss any? What free WordPress themes do you love

to use regularly that we didn’t include above? Let us know in the

comments below.

Troubleshooting A Slow WordPress Site


To test cloud hosting your theme, temporarily switch to the default WordPress theme

and navigate through the site. If there is an improvement in

performance, the problem is most likely related to your theme.


Another front end cause of slow site performance is image size. The

file size of your product/blog images directly impact the spead at which

you site loads. A tool like WP Smushit will domains help you optimize your images within WordPress.

Also, please refer to this WC Image Guide.


It’s possible servers that the site sluggishness is related plugins. To test,

deactivate all plugins and To narrow in on the specific cause,

reactivate each plugin one by one until you find the culprit.


It might be necessary for you to increase the WordPress memory limit as explained below

Increasing the WordPress Memory Limit

1. Edit your wp-config.php file and enter something like:

define('WP_MEMORY_LIMIT', '96M');

WordPress memory can be different to the server – you need to set this regardless of server memory settings


2. If you have access to your PHP.ini wordpress file, change the line in PHP.ini

If your line shows 32M try 64M:

memory_limit = 64M ; Maximum domain names amount of memory a script may consume (64MB)

3. If you don’t have access to PHP.ini try adding this to an .htaccess file:

php_value memory_limit 64M

4. If none of the above works then talk to your host.

Cache and CDN 

Using a caching plugin is another way to optimize site performance:

With these caching plugins you can also use a Content Delivery Network (CDN) and/or Cloudflare to further speed up your site.


Finally, websites it would be advisable for you to contact your hosting

provider to discuss the impact your hosting plan has on your site


We’ve included some of our recommended WordPress hosts below:

Additional Tools and Tips 

Site analysis:

Ninja tips:

  • Do not force SSL on all pages, only force SSL on pages that NEED it.

    WC has options to virtual private servers do this automatically (Force SSL and Unforce SSL)
  • Offload all unnecessary functions from

    your web server to another server wordpress hosting or third party service. such as email

    being sent websites through a dedicated SMTP provider


WordPress Performance Optimization

Frederick was previously the Founding Chief Technical Officer of

Mashable, one of the top independent media sites worldwide and is

currently the organization’s Senior Technical Advisor. As a search /

social media marketer and WordPress consultant, Frederick’s projects

typically include WordPress as a core element. One of his largest

contributions to the WordPress community was his web performance

optimization framework W3 Total Cache.


is the gold standard platform in democratized online publishing. In

digital media, performance means delivering the most value possible

using the fewest resources and least time. The better the site

performance, the more usage and the higher the adoption rates. Every

website needs a host. And selecting the right web hosting partner has

always been a key starting point of success. The definition of the

‘right’ hosting partner has once again changed. Your web host is no

longer just a provider of commodity hardware and resources at a

competitive price point. Today, web hosting companies are software

companies in disguise — specializing in making sure that the

applications you use scale, thereby assisting you in creating great end

user (or customer) experiences.

Let’s review some of the components in the hosting ‘solution’ stack

that great hosts consider or that your organization would consider when

trying to improve application / website performance.

The Foundation

Performance matters because a positive (fast) user experience

facilitates all goals a publisher or application developer might have.

WordPress, like most applications, has numerous wordpress moving parts that must

be considered when trying to scale.


Quite a bit can be said about the impact of disk performance on

applications. So much so, that there are many false notions about the

value of memory-based web hosting caching as a silver bullet solution. Assuming your

hardware is modern, here are some rules of thumb for thinking about

your architecture:

* A non-shared local disk will always give the most consistent and reliable performance.

* Network (shared) storage definitely plays its role, but will not scale

as far as or in the way that you would like. Always break up the

problem you need to solve into pieces optimized for the need.

* Never compromise on data redundancy even when using cloud-based solutions.


The query cache

is your best friend. MySQL has been proven to be a scalable relational

data store time and again. There’s no reason why it cannot continue to

work for WordPress for years to come. You’ll want to ensure that the

query cache is enabled and performing well for your site(s). That will

make sure that MySQL is doing as little work as possible, freeing up

resources (hopefully) for more important things than redundant queries.

You’ll also want to make sure that you use a tool like mysqltuner

or similar to ensure that your table performance (buffers, etc.) is

optimal. Switching engines to InnoDB, which now has support for full

text search, is recommended for higher traffic sites. You won’t

compromise the native WordPress search quality by making the switch. I

recommend the Percona distribution of MySQL, especially if functionality like sharding, read replicas, etc, allow it to scale as your needs grow.


Once you’ve ensured that MySQL your data store isn’t a bottleneck, you need to analyze your queries

generated by your theme and plugins to either optimize them (reduce

their response times), reduce their number through refactoring code or

various caching techniques. Remember that by default, using transients

in WordPress ‘moves the problem’ of caching something like a time

consuming API request (API requests become expensive because they block

execution while waiting on and processing responses from third parties)

and puts it into the database (wp_options table). That may websites not be such a

bad thing if that data was not serialized and stored in the same table

as various other settings in WordPress. Fortunately, there are new

options for reducing database load that will be highlighted shortly. New

Relic makes it trivial to disseminate the goings on in your


New Relic Database screen


PHP is slow. That’s not the fault of WordPress, nor is it anyone else’s

fault; technology simply keeps moving forward. What do we do about it?

Use New Relic’s stack traces to get an empirical view on where

optimizations can be made. Some rules of thumb to consider:

* The larger the memory usage, the greater the execution time

* Take advantaged of PHP 5’s aws href=”http://php.net/manual/en/language.oop5.autoload.php” target=”_blank”>auto load to reduce memory usage

* Use memorization and avoid loops wherever possible to reduce execution time and memory usage

* Avoid opening more files than necessary to reduce calls to disk and memory usage

* Use include and require rather than include_once and require_once

Opcode Cache


is a ‘free, open, and robust framework for caching and optimizing PHP

intermediate code.’ That means that when added to your web server you

can realize dramatic speed improvements (especially with well written

code). APC keeps the interpreted (executable) version of your code in

memory so that requests for it do not have to be re-interpreted.

APC also offers an object store, allowing objects you create to be

stored in memory right next door to the scripts that need them. The only

drawback to this level of caching is that it’s local to each respective

application server you have. That means that the cache for objects is

rebuilt on each server (wasted CPU time) and, more importantly, purging

of objects is tricky. There are multiple copies of objects everywhere,

potentially with various ‘states’, but there are solutions to the

purging issue.

Object Cache

WordPress’ object cache

is where a lot of magic happens. There are various groups of objects

that are generated by WordPress when it processes page requests. These

groups serve numerous purposes, and depending on how you use WordPress, a

very significant performance increase is realized by persistently

storing the objects using memcached or APC backend stores for example.

Similar to APC, functionality exists to take advantage of using the object cache via the transients API mentioned earlier, or directly.

All of this depends on the wp_options table so test carefully using New

Relic’s reporting to ensure that the aggregate performance realizes

positive results.

New Relic Overview screen

Fragment Cache

Some WordPress caching plugins implement this at the page caching level

allowing for scenarios where portions of a given page can still be

generated by PHP while larger portions of the page that are unchanged

are cached and not regenerated. This definitely realizes some

performance benefits — especially when performed by a Content Delivery Network (CDN)

that supports it (more on that later) — but there are some

opportunities for increasing performance using this technique at the

application level, ultimately allowing you to have a fully dynamic

eCommerce or personalized website without the need for page caching to

speed things up.

A quick way to realize this is to use the latest version of W3 Total

Cache (W3TC) along with the transient API mentioned earlier to cache the

template parts that remain unchanged. W3TC will allow you to choose a

data store other than MySQL like memcached,

which is designed for high-speed access from multiple application

servers. So rather than every page request that already needs to fetch

respective information about the visitor or other dynamic elements,

MySQL is now able to focus (and be tuned for) only the dynamic parts of

your templates.

Fragment caching will reduce your execution time by orders of

magnitude as well as reduce the CPU utilization across an application

pool of any size.


Its value may be reduced to some degree when HTTP 2.0 arrives, but until then, especially for mobile, minification

is vital to improving end user experience. Reducing the file size and

number of files (and therefore HTTP transactions) has a dramatic impact

on the user’s experience with your site. Unfortunately, not all

Cascading Style Sheets (CSS) or JavaScript (JS) lends itself to the

various techniques in popular minify libraries. Developers should take steps using jQuery or WordPress Core to provide a fully optimized version of their files to take the load off the publishers.

There are various tools for WordPress that support the minification

process. When making a selection, ensure you pick one that caches the

minified files to disk, respects the differences between templates,

supports local and remote files and most importantly is compatible with

content delivery networks and mobile plugins.

Page Cache

The first line of defense and go-to tactic for scaling a typical website

is the caching of pages. This particular optimization moves the problem

of returning HTML via PHP and MySQL to the web server (e.g. Nginx or

Apache), which adds orders of magnitude of more scale because web

servers are designed from the ground up to return files from disk to

user agents. Some things to consider when caching pages are making sure


* Caches are primed to avoid traffic spikes

* Caches are purged when comments, revisions, etc. occur

* Caches are unique (if required) for various cookies, user agents and referrers

New Relic provides some fantastic value around these pieces of the web server stack because they not only provide server monitoring, they also provide analytics and monitoring around end user experience with your pages, which takes into account more than just the HTML of your site, but all of its assets.

Reverse Proxy

Reverse proxies often provide caching that sits between the web

application and the public Internet. Its goal is to lighten the load on

the web servers behind them. Reverse proxies are optimized for returning

content generated by the underlying application. Varnish, Nginx or even

Apache can be configured to provide reverse proxy functionality. As

with other components of the stack, the goal is to optimize layers in

the stack to do one job and do it well. Often there are multiple

application servers that provide specific functionality; a reverse proxy

can be used to marry those endpoints together under a single hostname.

The browser caching policy (headers) set by your application then

determines how the cache behaves, just as it would for the browser or


Content Delivery Network

CDNs are yet another form of caching provided as a service for

publishers. The performance key here is that they provide low latency

access to media you choose to host with them. With a CDN, it doesn’t

matter where your site is hosted. If you have visitors in other parts of

the world, the CDN caches that content close to them and shaves seconds

in aggregate off of the total page load wordpress hosting time for your site.

As with all of the other types of caching, purging old content is

tricky because we always want to make sure that users are downloading

the latest versions of JS, CSS, images etc. So make sure that you have a

mechanism to automate handling this before taking this step. Nearly

every publisher will see an reduction in page load time using CDNs and

parallelization, image optimization and other techniques that help you

extract the most from CDNs. Use New Relic’s RUM to track your progress.

Browser Cache

Leveraging the browser’s cache is one of the biggest performance wins

available. Setting the expires headers will make sure that any proxies

that Internet Service Providers (ISPs) cache also respect the policies

of your content, so that content is automatically purged.


provides very robust functionality that allows publishers to cache

resources locally on devices, creating a ‘native’ app-like experience.

Things to Think About

End user experience is typically optimized by improving the performance

of what is sent to the browser — there are still lots of tools and

tactics to consider like mod_pagespeed and SPDY, neither of which are silver bullets on their own because a well built site is always the starting point for success.

Do you have a site with many social layers? Are you using something like BuddyPress

for forums, comments and personalization on a WordPress site? Because

there’s more to great user experience than optimizing what is sent to

your visitors, you have to ensure that the heavy lifting the server does

is as performant as possible because a logged in user can never be sent

a cached page.

Caching is nothing new; it’s at work all over the place. In

computing, RAM is a cache. The trick is keeping them fresh and purging

them. website hosting That requires automation.

The Automation

Enter New Relic. I started working with them when they first arrived on the scene while working as CTO at Mashable.com. It was immediately clear they were more than an alternative to creating cachegrind files using Xdebug

and instead offered real time insight into the behavior of not just

WordPress itself, but the server software (third party resources, MySQL,

etc.), as well as the end user experience.

New Relic closes the loop in Web Performance Optimization Automation

by combining alerts, stack traces (insight into the processes the

application is performing), visualizations, real time end user

monitoring and server monitoring.

Web Transactions Summary screen

Using New Relic allows the publisher to focus on publishing rather

than stretching WordPress into trying to achieve these things inside the

same hosting account. In other words, plugins like P3,

which are great for troubleshooting, fall by the wayside, as you no

longer have to remember to run and have to use other tools to figure out

how to address performance issues in your site.

W3 Total Cache, the Web Performance Optimization

framework for WordPress, now provides a robust integration with New

Relic, exposing even domains more data and insight into the platform.

W3TC Dashboard screen

So, if you have a New Relic enabled host like Page.ly (which hosts this blog), you can put everything discussed here to use with ease. All of these performance optimization techniques and hundreds more wordpress hosting target=”_blank”>best practices are packed and ready to be managed inside the W3 Total Cache framework.